AU Bank’s Credit Card Wins the Hearts of New Card Users | AFN News

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AU Bank’s credit card wins the hearts of new card users

Posted on September 20, 2021

  • Of the total credit cards issued since launch, over 50% of customers are first-time users
  • Credit cards issued in more than 150 districts nationwide since launch
  • First small finance bank to enter semi-urban and rural areas with its own credit cards
  • Altura Plus, a special credit card for housewives

Hyderabad: AU Small Finance Bank, the first Small Finance Bank in India to launch its own line of credit cards, has issued more than 40,000 credit cards, over 50% of which are issued to new credit card users. The benchmark was set shortly after the card launched in April this year. AU Bank has provided customers with easy access to credit cards in more than 150 districts, including cities as well as remote parts of the country.

With the underlying philosophy of offering unlimited life to its clients, the Bank has arranged exclusive benefits for them. Keeping in mind the needs of customers of all walks of life, AU Bank has brought few unique features like free access to rail lounges. The bank also created an industry-leading device protection plan, in which qualifying electronic devices purchased using AU Bank credit cards come with free screen damage and an extended warranty plan. AU Bank offers a special Altura Plus credit card to allow women to live unlimited lives. In the future, the Bank is also working on the release of its limited edition Cards featuring the Bank’s brand ambassadors. Mr. Aamir Khan and Ms. Kiara Advani.

Mr. Mayank Markanday, Chief Credit Cards Officer, AU Small Finance Bank, said, “At AU we passionately live our “Badlaav Humse Hai” brand philosophy. With our credit cards, in addition to the suave urban population, we aim to empower customers in rural and semi-urban areas. We are consciously working to provide them with this limited liability instrument to experience a sense of accomplishment. Like all of our products, with our credit cards, we are delighted to earn the trust of our customers, especially many novice users. We pride ourselves on going the extra mile by doing little things differently and delivering value to our customers by making banking more convenient for them. Having enrolled over 50% of customers as new credit card users in such a short period of time, I think we’re on the right track for a fresh start. “

Meanwhile, AU Bank’s exciting line of credit cards caters to all strata of society with its four variations – Altura, Altura Plus, Vetta and Zenith.


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