RBL Bank, today started issuing credit cards to its new customers on the Visa payment network. The launch follows the successful completion of technological integration with the new platform following the agreement between RBL Bank and Visa on July 14, 2021.
The Bank, which holds 5% of the credit card market in India, will leverage its partnership with Visa to offer a wide range of credit cards to various customer segments. These cards are designed to offer smart, convenient and secure transactions, as well as attractive reward propositions for customers.
Harjeet Toor, Head – Retail, Inclusion and Rural Business, RBL Bank, said: “We are delighted to announce the integration of the widely used Visa platform in record time. We would like to thank Visa and Fiserv, our technology partner, for making this trip possible. With this launch, we are confident that we will achieve our annual plan to issue 1.2 to 1.4 million credit cards in fiscal year 22. ”
Sujai Raina, Head – Business Development, India, Visa, said: “At a time when consumers are looking for more ways to pay without using cash, we are happy to announce our partnership with RBL Bank to issue credit cards. Visa credit to their consumers. Visa aims to enable digital payments for everyone and to help consumers easily benefit from credit offerings from their issuers. We are convinced that this partnership will make credit more accessible and more convenient for Bank users.