ICICI Bank and Amazon payment today announced the ‘Amazon Pay ICICI Bank‘ credit card exceeded two million customers. According to the official release, the card has become the fastest co-branded credit card to achieve this milestone in the country.
Amazon Pay and ICICI Bank launched the card, powered by Visa, in October 2018. The card also holds the record of being India’s fastest co-branded credit card to hit the one million issuance milestone in October from last year. Subsequently, the card has onboarded an additional million customers over the past nine months, with over 80% of new customers using the card entirely digitally, without any physical interaction.
Sudipta Roy, Head – Unsecured Assets, ICICI Bank said, “The ICICI Bank Amazon Pay credit card has received an enthusiastic response from customers across the country. The industry’s best rewards, seamless access to credit and easy onboarding process are major contributors. of this enthusiasm. With the introduction of “Video KYC” in June 2020, many new banking customers applied for the card in various parts of the country, which greatly increased the user base. In October last year , the card has become the fastest co-branded credit card in India to cross the one million issuance milestone. It has now become the fastest co-branded credit card to cross two million issuances, the last million cards having been issued in less than a year. Over 80% of these new customers have used the card completely digitally, without any physical interaction. We believe the card is well positioned to become the largest ca country’s co-branded credit line. »
“At Amazon Pay, we are transforming the way customers make digital payments. The Amazon Pay ICICI Bank credit card is one of the most rewarding, convenient and reliable payment experiences in the country. More than 2 million customers have shown us their trust and the value they place on the experience. This card gives our customers another reason to choose Amazon Pay for all their shopping and payment needs,” said Vikas Bansal, Director – Amazon Pay India.
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“We are delighted that Amazon Pay ICICI Bank credit card powered by Visa surpassed two million cards, with the last million cards issued in less than a year, despite the ongoing pandemic. This reinforces the belief that consumers prefer cards that offer them great rewards and ease of payment. The card is used across a wide range of categories, demonstrating that consumers see value in using it for all of their spending. » said Shailesh Paul, Head of Merchant Sales and Acquisition and CyberSource, India and South Asia, Visa.
Customers can apply for the ICICI Bank Amazon Pay credit card on the Amazon.in website or mobile app. They get a digital card in a 100% contactless and paperless way. The physical card is also sent to the customer by ICICI Bank within a few days.