Tata Neu HDFC Bank Credit Card: HDFC Bank launches co-branded credit card with Tata Neu


HDFC Bank on Wednesday launched the “Tata Neu HDFC Bank Credit Card” in partnership with Tata Neu. The card will offer exclusive benefits to its customers, with even more rewards for customers who transact on Tata Neu and its partners.

The credit card will be available in two variants – Tata Neu Plus HDFC Bank Credit Card and Tata Neu Infinity HDFC Bank Credit Card, and these two variants will be available on RuPay and Visa networks, the bank said in a statement.

According to the private sector lender, the new credit card will allow customers to earn rewards on all spend, both online and in-store in the form of NeuCoins. (1 NeuCoin = Rs 1)

“Customers will earn 2% NeuCoins with the Tata Neu Plus HDFC Bank Credit Card and 5% NeuCoins with the Tata Neu Infinity HDFC Bank Credit Card on all purchases on Tata’s partner brands, online and in-store. For domestic and international purchases outside of Tata’s partner brands, customers will earn 1% and 1.5% NeuCoins on the respective card variants,” the statement read.

Additionally, these new credit cards will increase existing rewards for Tata Neu customers on every purchase made through Tata Neu. Combined with Tata Neu’s existing benefits of 5% NeuCoins, a customer can now earn a total of 7% or 10% of the value of their spend on the Tata Neu app depending on the card variant.

Speaking at the launch of the credit card, Parag Rao, Group Head – Payments, Consumer Finance Technology and Digital Banking at HDFC Bank, said: “We are delighted to partner with Tata Digital on this proposition. exciting event that brought together so many of their leading brands. as part of the Tata Neu app. Our range of cards will further enhance customers’ shopping experience, allowing them to redeem extraordinary rewards for a multitude of products ranging from groceries to flights.

Modan Saha, CEO – Financial Services at Tata Digital, said, “We are delighted to partner with one of India’s leading financial institutions – HDFC Bank – to offer our customers a credit card that will make their experience of purchase even more rewarding. Customers will have a wide range of categories to choose from, including grocery, travel, electronics, fashion, and health and wellness. The Tata Neu HDFC Bank Credit Card resonates with Tata Neu’s core proposition – to make life easier for Indian consumers. We expect the card to further enhance the Tata Neu experience and have broad appeal with our target audiences across the country.

With the Tata Neu HDFC bank credit card, customers could use earned NeuCoins to make purchases in categories ranging from electronics, fashion, travel, hospitality, groceries and pharmacy on Tata Neu and all partner brands (online and in-store), giving them the flexibility and incentive to transact on the Tata Neu ecosystem. They can also enjoy free access to lounges at airports in India and abroad.


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