The Amazon Pay ICICI Bank credit card integrates more than 2 million customers. Main characteristics:


NEW DELHI: ICICI Bank and Amazon Pay announced on Tuesday that more than 2 million ICICI Bank Amazon Pay credit cards have been issued so far since its launch in October 2018, making it the most co-branded credit card fastest to have passed this milestone in the country. The card, powered by Visa, has onboarded one million customers in the past nine months, with more than 80% of new customers using the card digitally.

According to an ICICI press release, “This milestone is a testament to the unique benefits the card offers cardholders. The list of benefits includes an unlimited and permanent rewards program, instant card issuance for select customers of 60 seconds, direct credit of rewards points to Amazon Pay balance and contactless payment function to help customers pay securely.”

ICICI Bank and Amazon Pay have continuously added features to the card to improve customer convenience. For example, a registered customer, including those who are not ICICI Bank customers, can apply for the card digitally, from anywhere in the country. New customers can be onboarded by ICICI Bank through a “Video KYC” facility in a secure and contactless manner.

Customers can apply for the ICICI Bank Amazon Pay credit card on the website or mobile app. They get a digital card in a 100% contactless and paperless way. The physical card is also sent to the customer by ICICI Bank within a few days.

Main characteristics:

Free credit card for life with no membership fees or annual fees

Offers unlimited rewards points on card spend based on spend category

Amazon Prime members earn 5% reward points and all other customers who shop on earn 3% reward points

Offers 2% reward points for spending on digital categories on, such as bill payments, top-ups, adding money to Amazon Pay balance, travel and movie bookings.

Also offers 2% for spend on Amazon Pay merchants, eg, Swiggy, Bookmyshow, Yatra and many more, according to the press release

Provides 1% rewards points for spending at any merchant in the country where Visa cards are accepted. Customers also benefit from a fuel surcharge waiver and free EMI offers on a wide selection. No earnings on fuel, EMI transactions and gold purchases.

One reward point equals one rupee and there is no upper limit on the reward points that can be accumulated

Reward points do not expire and can be redeemed for over 16 million products on and other merchants that accept payment through Amazon Pay

The card can be used at over 4 million outlets in India – anywhere you shop, according to the press release.

Reward earnings are credited monthly, after the card’s billing cycle date, to a customer’s Amazon Pay balance. They can redeem these earnings to buy from more than 16 crores of items available on Reward earnings can also be used with Amazon Pay partner merchants for transactions such as airline tickets, hotel reservations, food delivery, movie tickets and more, according to the release. Press.

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